Out of all of the numerous things that you would have to do while you are trying to start a business, figuring out how you want to approach SEO will by far be the most difficult once all has been said and is now out of the way. The reason behind this is that there are far too many SEO options for you to look into, and you basically need someone to give you a tip here and there that can enable you to choose the right option in this regard.
You should always start with the first step, and in terms of what we are discussing here brainstorming a catchy keyword through SEO to boost sells should be the first step for obvious reasons. A catchy keyword will become something that gets stuck in the head of your users, and this can result in your brand becoming a great deal more memorable than might have been the case otherwise. Not only that but it can inspire a whole marketing campaign for you as well, so it should be clear to you just how valuable a catchy keyword can be if you use it correctly.
Hence, you shouldn’t rush this process at all. Try to remember that creativity always takes time, and if you attempt to be creative in a forced manner this would result in any and all keywords that you think of being not all that effective in terms of giving you something worth implementing. Your customers deserve the best possible keyword, and you should strive to give it to them by dedicating at least a week of your initial business planning to coming up with a keyword.